Len and Jack will interview their guest, James Sufrin, Sales VP at Oberthur Technologies a world leading provider of banking smartcard and conventional plastic card manufacturing and personalization services serving over 200 financial customers in North America alone. He manages the North American Payment Business Line for Oberthur. James will share his personal experiences regarding the benefits of a customer focused sales approach to both the client and sales professional. He'll offer insight for both sales producers as well as sales managers.