Although products or services offered from different companies may seem the same, features may look alike, and prices may be very close, all things are never equal. Either positively or negatively, the salesperson makes the difference in the mind of the potential customer. Listen to the show to learn WHY this is true. Our co-hosts, Len D'Innocenzo and Jack Cullen will also share insight into HOW you gain make a POSITIVE DIFFERENCE for that potential customer, your company, yourself and any stakeholders you might have.